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︎HEY HUEI ︎SENIOR ART DIRECTOR ︎CURRENTLY: CLEMENGER BBDO, MELBOURNE [AUSTRALIA]
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VISUALLY IMPAIRED REALITY


CREATING THE WORLD’S WORST VIRTUAL REALITY EXPERIENCE ︎︎︎ 



︎ Australia is the only developed nation that still has trachoma.
︎ A VR experience that simulated the effects of the eye disease.

︎ Voted most engaging experience at Open Day.







︎ABOUT ︎INSTA