HUEI YIN WONG [SHE/HER]
SENIOR ART DIRECTOR
HEYHUEI@GMAIL.COM

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Hey, I’m Huei.

I’m a Malaysian-born, New Zealand-raised, Australian-based creative type. I make art, ads, and artful ads that resonate in culture.

On my website, you’ll only find ideas that have earned headlines beyond the usual industry circles. Ideas that normal folk actively seek out and (sometimes) even pay to experience.

My work has been featured in over 30 countries, in cultural publications like Vogue, Hypebeast, Dezeen and mainstream media like The Age and the ABC.

With 10 years experience in advertising agencies, I’ve also helped create big platforms and fully integrated campaigns for global brands such as Ford,  L’Oreal, and Mondelez.

I’ve been part of successful business pitch wins for large clients such as Cadbury, Coca-Cola, and the Australian Government. 

I am also the Co-Head of AWARD School VIC, where I have previously been a student, tutor, and lecturer. I’ve spoken on various design panels worldwide and at the National Gallery of Victoria.

If you’d like to see a more traditional advertising portfolio, just send me a note.


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ADVERTISING AGENCIES

Howatson+Company
2024–present

Clemenger BBDO
2021–2024

Ogilvy
2017–2021

Mccann
2014–2017


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PERSONAL HIGHLIGHTS

︎Exhibited with my creative heroes, Virgil Abloh and Olafur Eliasson.
︎Releasing my first album with AI, before it was “mainstream”.
︎Trained my cat to high five. Yep.


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SELECT ACHIEVEMENTS

2025—Gerety Awards Executive Jury

2025—City of Melbourne Test Sites Public Arts Grant Recipient

2025—Cannes Lions See It Be It Jury

2024—D&AD New Blood Jury

2024—Cannes Lions See It Be It Jury

2023–2025—AWARD School Co-Head (VIC)

2023—Cannes Lions See It Be It Cohort

2023—Gerety Awards Jury

2022—National Gallery Victoria Speaker

2022—Ad Age Rising Star

2022—B&T Women In Media Finalist Creative

2022—B&T Women In Media Winner The Aunties Mentor

2022—B&T Women In Media Highly Commended The Aunties Champion of Change

2022—AWARD School Integrated Lecturer

2022—AWARD School Tutor

2022—Creative Sheroes Melbourne Design Week, NGV

2021—Google Rare Leadership Delegate (APAC)

2021—One Club Art Director Global Rankings #50 (APAC)

2020—Semi Permanent Festival Talking Head

2020—City of Melbourne Annual Arts Grant Recipient

2020—Melbourne Fringe Festival Cash for Creatives Grant Recipient

2016—D&AD Rare Participant and Mentor

2013—1st Class Honours, Visual Communication Design, Massey University

2012—New Zealand Start Up Weekend Winner

2007—New Zealand National Top Arts



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SELECT AWARDS

2024—AWARD Awards Disease Awareness Finalist Irregular Chocolates

2024—Mumbrella ProBono Campaign of the Year Finalist Irregular Chocolates

2022—Clio Awards Silver Digital/Mobile Saving Freddo

2022—Clio Awards Silver Virtual/Augmented Reality Saving Freddo

2022—Clio Awards Silver Experience/Immersive Saving Freddo

2022—MADC Awards Brand Experience & Technology Saving Freddo

2022—AWARD Awards Shortlist Creativity for Good Sustainability Saving Freddo

2022—Spikes Asia Finalist AR Saving Freddo

2021—One Show Merit AR/VR Saving Freddo

2021—One Show Merit Goals for Sustainable Development Saving Freddo

2021—One Show Asia Bronze Interactive & Online, Experiential Saving Freddo

2021—One Show Asia Bronze Mobile, Augmented, Virtual and Mixed Reality Saving Freddo

2021—One Show Asia Merit Public Service & CSR Saving Freddo

2021—One Show Asia Shortlist Innovation Saving Freddo

2021—One Show Asia Merit Digital Craft Saving Freddo

2021—Caples Awards Bronze Mobile Saving Freddo

2020—Beazley’s Designs of the Year Awards Finalist Graphic Bleached Coral

2018—Artplay Finalist The Kids Table

2018—Adstars Design/Foods 360º Live Egg Hunt

2018—Adstars Design/Digital 360º Live Egg Hunt

2017—Adfest Bronze Digital Design 360º Live Egg Hunt

2017—Ciclope Festival Finalist Live Experience 360º Live Egg Hunt

2011—New Zealand Student Press Awards Gold Documentary The Indians

2011—International Society of Typographic Designers Finalist Book Design



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EXHIBITIONS + SHOWS
2025—The Target Audience is Present (in production; City of Melbourne Test Sites Public Arts Grant)

2022—Distant Kisses (solo) City Gallery Library, Melbourne, Australia

2022—Rigg Design Prize, National Gallery Victoria, Melbourne, Australia

2021—Small Works Brunswick Street Gallery, Melbourne, Australia

2020—Designs of the Year Design Museum, London, United Kingdom

2020—Romeo and Juliet (2020) Melbourne Fringe Festival

2019—State of Extremes, Design Museum Holon, Tel Aviv, Israel

2017—The Empty Bowl TEDx Melbourne, Australia

2014—Exposure Massey University, Wellington, New Zealand

2007—National Top Arts Centre for Contemporary Arts, Christchurch, New Zealand


SELECT PERMANENT COLLECTIONS

Design Museum London
Design Museum Holon
Wardell+Sagan Projekt


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SELECT PRESS + PUBLICATIONS

2023—Chronicles of Care: A Design History of the Covid-19 Virus contributor (Vernon press)

2020—Beazley Designs of the Year contributor (Thames & Hudson)

2019—The Right Brain Workout contributor (Penguin)


Mumbrella: ‘The best and worst of the industry’: Creative’s life-changing experience at Cannes

The Age: In the name of art: Why single people in Melbourne kissed petri dishes

The Age: Is this the most 2020 play? Romeo and Juliet, performed by microbes

Dezeen: Australian designers suggest Bleached Coral to follow Pantone's "tone deaf" colour of the year

Ad Age: Supporting Women in Creativity


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EDUCATION

Massey University, New Zealand
1st-class Honours: Visual Communication Design

Nanyang University of Technology, Singapore
Exchange Scholarship student

AWARD School, Australia
Conceptual advertising 2014

RMIT University, Australia
Goldsmithing and Jewellery Making I


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I HAVE ALSO:
︎Spent 10 days in meditative silence in a remote Indian village.

︎Run nude into the Southern Ocean during the Tasmanian Winter Solstice with 2000 other mad folk.

︎Been on a 14 day solo thru hike & kayak from Victoria to South Australia.

︎Created a microscopic adaptation of Romeo and Juliet with microbes and artificial intelligence during stage-4 lockdown. And made a soundtrack with AI.

︎Been in group exhibitions with my creative heroes: Olafur Eliasson, Banksy, and Virgil Abloh.