Hey, I’m Huei.
I’m a Malaysian-born, New Zealand-raised, creative type.
I make art, ads, and artful ads that resonate in culture.
I am interested in creating non-traditional ways of storytelling and communication for purpose-driven brands.
< DOWNLOAD ARTIST CV; 2020 >
I’m most proud of:
︎Being shared on Brocky Korsan’s Instagram.
︎Exhibiting with Virgil Abloh and Olafur Eliasson.
︎Training my cat to high five.
I ‘d love to collaborate on:
︎A political campaign that aligns with my values.
︎Environmental and sustainability projects.
︎Experiences at the intersection of art and science.
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Professionally I have:
︎Co-created the Australia’s first multi-level support system for marginalised genders, The Aunties.
︎Selected for Google & D&AD’s Rare Leadership Academy for the APAC region, 2016 & 2020.
︎Been named Ad Age Rising Star 2022; B&T Creative Women finalist; Mentor and Champion of Change winners for The Aunties.
︎Lectured, tutored, and judged for AWARD School , Australiasia’s leading creaive advertising course.
︎Exhibited in London, Tel Aviv, New Zealand, Melbourne, and San Francisco with works outliving me in permanent and private collections.
︎Am on Getty Images (art director flex!) and featured just under George Miller in a *big newspaper*.
︎Published in Beazley’s Designs of the Year 2020 (Thames & Hudson) and The Right Brain Workout (Penguin).
︎Given a talk on creativity at the National Gallery of Victoria. I like talking.
︎SELECT BRANDS: Cadbury, Coca-Cola, Carlton United Breweries, AAMI Insurance, Ford, L’Oreal, Myer, Maybelline NY, Tourism Tasmania, Australian Government.
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I have also:
︎Spent 10 days in meditative silence in a remote Indian village.
︎Run nude into the Southern Ocean during the Tasmanian Winter Solstice with 2000 other mad folk.
︎Been on a 14 day solo thru hike from Victoria to South Australia.
︎Couch-surfed my way through Iran.
︎Created a microscopic adaptation of Romeo and Juliet with microbes and artificial intelligence during stage-4 lockdown.
︎Been in group exhibitions with my creative heroes: Olafur Eliasson, Banksy, and Virgil Abloh.
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Agencies:
Clemenger BBDO
2021–present
Ogilvy Melbourne
2017–2021
McCann Melbourne
2014–2017