Hey, I’m Huei.

I’m a Malaysian-born, New Zealand-raised, Australian-based creative type.

I make art, ads, and artful ads that resonate in culture. I believe that art gives you soul, and advertising gives you scale. The best combine them.

I’ve helped create big platforms for brands and been part of successful business pitch wins for large clients such as Cadbury, Coca-Cola, and the Australian Government.

I’m a conceptual creative, studied design thinking, and care deeply about visual craft with my agency work and my art practice making international headlines. 

A topic I think about deeply is how we might build rich lives concurrent with a career in advertising; more eloquently summarised by: How can we make life better for others?

When I’m not making art or ads, I’m often in nature—off-grid, reading, swatting flies away.

Personally, I’m most proud of:
︎Exhibiting with Virgil Abloh and Olafur Eliasson.
︎Releasing my first album with AI.
︎Training my cat to high five.



2023—AWARD School Co-Head (VIC)

2023—Cannes Lions See It Be It Cohort

2023—Gerety Awards Jury

2022—National Gallery Victoria Speaker

2022—Ad Age Rising Star

2022—B&T Women In Media Finalist Creative

2022—B&T Women In Media Winner The Aunties Mentor

2022—B&T Women In Media Highly Commended The Aunties Champion of Change

2022—AWARD School Integrated Lecturer

2022—AWARD School Tutor

2022—Creative Sheroes Melbourne Design Week, NGV

2021—Google Rare Leadership Delegate (APAC)

2021—One Club Art Director Global Rankings #50

2020—Semi Permanent Festival Talking Head

2020—City of Melbourne Annual Arts Grant Recipient

2020—Melbourne Fringe Festival Cash for Creatives Grant Recipient

2016—D&AD Rare Participant and Mentor

2013—1st Class Honours, Visual Communication Design, Massey University

2012—New Zealand Start Up Weekend Winner

2007—New Zealand National Top Arts



2022—Clio Awards Silver Digital/Mobile Saving Freddo

2022—Clio Awards Silver Virtual/Augmented Reality Saving Freddo

2022—Clio Awards Silver Experience/Immersive Saving Freddo

2022—MADC Awards Brand Experience & Technology Saving Freddo

2022—AWARD Awards Shortlist Creativity for Good Sustainability Saving Freddo

2022—Spikes Asia Finalist AR Saving Freddo

2021—One Show Merit AR/VR Saving Freddo

2021—One Show Merit Goals for Sustainable Development Saving Freddo

2021—One Show Asia Bronze Interactive & Online, Experiential Saving Freddo

2021—One Show Asia Bronze Mobile, Augmented, Virtual and Mixed Reality Saving Freddo

2021—One Show Asia Merit Public Service & CSR Saving Freddo

2021—One Show Asia Shortlist Innovation Saving Freddo

2021—One Show Asia Merit Digital Craft Saving Freddo

2021—Caples Awards Bronze Mobile Saving Freddo

2020—Beazley Designs of the Year Awards Finalist Graphic Bleached Coral

2018—Artplay Finalist The Kids Table

2018—Adstars Design/Foods 360º Live Egg Hunt

2018—Adstars Design/Digital 360º Live Egg Hunt

2017—Adfest Bronze Digital Design 360º Live Egg Hunt

2017—Ciclope Festival Finalist Live Experience 360º Live Egg Hunt

2011—New Zealand Student Press Awards Gold Documentary The Indians

2011—International Society of Typographic Designers Finalist Book Design



2022—Distant Kisses (solo) City Gallery Library, Melbourne, Australia

2022—Rigg Design Prize, National Gallery Victoria, Melbourne, Australia

2021—Small Works Brunswick Street Gallery, Melbourne, Australia

2020—Designs of the Year Design Museum, London, United Kingdom

2020—Romeo and Juliet (2020) Melbourne Fringe Festival

2019—State of Extremes, Design Museum Holon, Tel Aviv, Israel

2017—The Empty Bowl TEDx Melbourne, Australia

2014—Exposure Massey University, Wellington, New Zealand

2007—National Top Arts Centre for Contemporary Arts, Christchurch, New Zealand

Design Museum London
Design Museum Holon
Wardell+Sagan Projekt



2023—Chronicles of Care: A Design History of the Covid-19 Virus contributor (Vernon press)

2020—Beazley Designs of the Year contributor (Thames & Hudson)

2019—The Right Brain Workout contributor (Penguin)

Mumbrella: ‘The best and worst of the industry’: Creative’s life-changing experience at Cannes

The Age: In the name of art: Why single people in Melbourne kissed petri dishes

The Age: Is this the most 2020 play? Romeo and Juliet, performed by microbes

Dezeen: Australian designers suggest Bleached Coral to follow Pantone's "tone deaf" colour of the year

Ad Age: Supporting Women in Creativity


I have also:
︎Spent 10 days in meditative silence in a remote Indian village.

︎Run nude into the Southern Ocean during the Tasmanian Winter Solstice with 2000 other mad folk.

︎Been on a 14 day solo thru hike & kayak from Victoria to South Australia.

︎Created a microscopic adaptation of Romeo and Juliet with microbes and artificial intelligence during stage-4 lockdown. And made a soundtrack with AI.

︎Been in group exhibitions with my creative heroes: Olafur Eliasson, Banksy, and Virgil Abloh.



Clemenger BBDO

Ogilvy Melbourne

Mccann Melbourne



Massey University, New Zealand
1st-class Honours: Visual Communication Design

Nanyang University of Technology, Singapore
Exchange Scholarship student

AWARD School, Australia
Conceptual advertising 2014

RMIT University, Australia
Goldsmithing and Jewellery Making I