HUEI YIN WONG [SHE/HER]
SENIOR ART DIRECTOR
HEYHUEI@GMAIL.COM
︎︎︎︎︎
Hey, I’m Huei.
I’m a Malaysian-born, New Zealand-raised, Australian-based creative type. I make art, ads, and artful ads that resonate in culture.
My work has been featured in over 30 countries, in cultural publications like Vogue, Hypebeast, Dezeen and mainstream media like The Age and the ABC.
With 10 years experience in advertising agencies, I’ve also helped create big platforms and fully integrated campaigns for global brands such as Ford, L’Oreal, and Mondelez.
I’ve been part of successful business pitch wins for large clients such as Cadbury, Coca-Cola, and the Australian Government.
I am also the Co-Head of AWARD School VIC, where I have previously been a student, tutor, and lecturer. I’ve spoken on various design panels worldwide and at the National Gallery of Victoria.
When I’m not off-grid on a long nature expedition, I’m always on the internet and love to chat.
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ADVERTISING AGENCIES
Howatson+Company
2024–present
Clemenger BBDO
2021–2024
Ogilvy
2017–2021
Mccann
2014–2017
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PERSONAL HIGHLIGHTS
︎Exhibited with my creative heroes, Virgil Abloh and Olafur Eliasson.
︎Released my first album with AI, before it was ~everywhere~.
︎Trained my cat to high five. Yep.
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SELECT ACHIEVEMENTS
2025—London International Awards Coach
2025—Gerety Awards Executive Jury
2025—City of Melbourne Test Sites Public Arts Grant Recipient
2025—Cannes Lions See It Be It Jury
2024—D&AD New Blood Jury
2024—Cannes Lions See It Be It Jury
2023–2025—AWARD School Co-Head (VIC)
2023—Cannes Lions See It Be It Cohort
2023—Gerety Awards Jury
2022—National Gallery Victoria Speaker
2022—Ad Age Rising Star
2022—B&T Women In Media Finalist Creative
2022—B&T Women In Media Winner The Aunties Mentor
2022—B&T Women In Media Highly Commended The Aunties Champion of Change
2022—AWARD School Integrated Lecturer
2022—AWARD School Tutor
2022—Creative Sheroes Melbourne Design Week, NGV
2021—Google Rare Leadership Delegate (APAC)
2021—One Club Art Director Global Rankings #50 (APAC)
2020—Semi Permanent Festival Talking Head
2020—City of Melbourne Annual Arts Grant Recipient
2020—Melbourne Fringe Festival Cash for Creatives Grant Recipient
2016—D&AD Rare Participant and Mentor
2013—1st Class Honours, Visual Communication Design, Massey University
2012—New Zealand Start Up Weekend Winner
2007—New Zealand National Top Arts
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SELECT AWARDS
2024—AWARD Awards Disease Awareness Finalist Irregular Chocolates
2024—Mumbrella ProBono Campaign of the Year Finalist Irregular Chocolates
2022—Clio Awards Silver Digital/Mobile Saving Freddo
2022—Clio Awards Silver Virtual/Augmented Reality Saving Freddo
2022—Clio Awards Silver Experience/Immersive Saving Freddo
2022—MADC Awards Brand Experience & Technology Saving Freddo
2022—AWARD Awards Shortlist Creativity for Good Sustainability Saving Freddo
2022—Spikes Asia Finalist AR Saving Freddo
2021—One Show Merit AR/VR Saving Freddo
2021—One Show Merit Goals for Sustainable Development Saving Freddo
2021—One Show Asia Bronze Interactive & Online, Experiential Saving Freddo
2021—One Show Asia Bronze Mobile, Augmented, Virtual and Mixed Reality Saving Freddo
2021—One Show Asia Merit Public Service & CSR Saving Freddo
2021—One Show Asia Shortlist Innovation Saving Freddo
2021—One Show Asia Merit Digital Craft Saving Freddo
2021—Caples Awards Bronze Mobile Saving Freddo
2020—Beazley’s Designs of the Year Awards Finalist Graphic Bleached Coral
2018—Artplay Finalist The Kids Table
2018—Adstars Design/Foods 360º Live Egg Hunt
2018—Adstars Design/Digital 360º Live Egg Hunt
2017—Adfest Bronze Digital Design 360º Live Egg Hunt
2017—Ciclope Festival Finalist Live Experience 360º Live Egg Hunt
2011—New Zealand Student Press Awards Gold Documentary The Indians
2011—International Society of Typographic Designers Finalist Book Design
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EXHIBITIONS + SHOWS
2025—Paid Attention (in production; City of Melbourne Test Sites Public Arts Grant)
2022—Distant Kisses (solo) City Gallery Library, Melbourne, Australia
2022—Rigg Design Prize, National Gallery Victoria, Melbourne, Australia
2021—Small Works Brunswick Street Gallery, Melbourne, Australia
2020—Designs of the Year Design Museum, London, United Kingdom
2020—Romeo and Juliet (2020) Melbourne Fringe Festival
2019—State of Extremes, Design Museum Holon, Tel Aviv, Israel
2017—The Empty Bowl TEDx Melbourne, Australia
2014—Exposure Massey University, Wellington, New Zealand
2007—National Top Arts Centre for Contemporary Arts, Christchurch, New Zealand
SELECT PERMANENT COLLECTIONS
Design Museum London
Design Museum Holon
Wardell+Sagan Projekt
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SELECT PRESS + PUBLICATIONS
2023—Chronicles of Care: A Design History of the Covid-19 Virus contributor (Vernon press)
2020—Beazley Designs of the Year contributor (Thames & Hudson)
2019—The Right Brain Workout contributor (Penguin)
Mumbrella: ‘The best and worst of the industry’: Creative’s life-changing experience at Cannes
The Age: In the name of art: Why single people in Melbourne kissed petri dishes
The Age: Is this the most 2020 play? Romeo and Juliet, performed by microbes
Dezeen: Australian designers suggest Bleached Coral to follow Pantone's "tone deaf" colour of the year
Ad Age: Supporting Women in Creativity
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EDUCATION
Massey University, New Zealand
1st-class Honours: Visual Communication Design
Nanyang University of Technology, Singapore
Exchange Scholarship student
AWARD School, Australia
Conceptual advertising 2014
RMIT University, Australia
Goldsmithing and Jewellery Making I
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I HAVE ALSO:
︎Spent 10 days in meditative silence in a remote Indian village.
︎Run nude into the Southern Ocean during the Tasmanian Winter Solstice with 2000 other mad folk.
︎Been on a 14 day solo thru hike & kayak from Victoria to South Australia.
︎Created a microscopic adaptation of Romeo and Juliet with microbes and artificial intelligence during stage-4 lockdown. And made a soundtrack with AI.
︎Been in group exhibitions with my creative heroes: Olafur Eliasson, Banksy, and Virgil Abloh.
