Australia’s favourite frog needs your help.



HOW AUSTRALIA’S MOST FAMOUS FROG HELPED SAVE HIS FORGOTTEN FRIENDS: 
︎Australia and New Zealand are the 4th and 6th worst countries for animal extinction (IUCN).
︎Frogs are the fastest animals in decline, with 9 species declared ‘critical’ across Australia and New Zealand.
︎Freddo disappears from packaging to raise awareness and funds for his forgotten friends.
︎Dr. Katrina Warren speaks out on behalf of Freddo.
︎Cadbury pledges $600 000 and three years of ongoing commitment to frog conservation.
︎Zoos Victoria, Taronga Zoo, and Conservation Volunteers Australia and New Zealand come on as partners.
︎Freddo returns on shelf as his 9 endangered friends.
︎An augmented reality experience brought these endangered frogs into our homes for people learn more and donate.


︎The 2019 Australian bushfires devastate frog habitats.
︎Freddo and his friend, Caramello Koala, partner up to raise $1.33 million for conservation efforts.
︎Save Freddo changes Cadbury’s global strategy for the brand from ‘fun and adventure’ to ‘exploration and conservation’.

IMPACT GENERATED FOR FROG CONSERVATION:
11.5 million unique impressions and nearly $2 million raised for our frog conservation partners—from a proactive brief.

CREDITS:
︎Frog modelling by Cadre Pictures.
︎Created in partnership with Jack Railton-Woodcock.