Australia’s favourite frog needs your help.
HOW AUSTRALIA’S MOST FAMOUS FROG HELPED SAVE HIS FORGOTTEN FRIENDS:
︎Australia and New Zealand are the 4th and 6th worst countries for animal extinction (IUCN).
︎Frogs are the fastest animals in decline, with 9 species declared ‘critical’ across Australia and New Zealand.
︎Freddo disappears from packaging to raise awareness and funds for his forgotten friends.
︎Dr. Katrina Warren speaks out on behalf of Freddo.
︎Cadbury pledges $600 000 and three years of ongoing commitment to frog conservation.
︎Zoos Victoria, Taronga Zoo, and Conservation Volunteers Australia and New Zealand come on as partners.
︎Freddo returns on shelf as his 9 endangered friends.
︎An augmented reality experience brought these endangered frogs into our homes for people learn more and donate.
︎The 2019 Australian bushfires devastate frog habitats.
︎Freddo and his friend, Caramello Koala, partner up to raise $1.33 million for conservation efforts.
︎Save Freddo changes Cadbury’s global strategy for the brand from ‘fun and adventure’ to ‘exploration and conservation’.
IMPACT GENERATED FOR FROG CONSERVATION:
11.5 million unique impressions and nearly $2 million raised for our frog conservation partners—from a proactive brief.
CREDITS:
︎Frog modelling by Cadre Pictures.
︎Created in partnership with Jack Railton-Woodcock.