Turning vague wishes into wonderful gifts.
HOW WE HELPED ONE OF AUSTRALIA’S LARGEST RETAILERS HAVE THEIR BEST CHRISTMAS DURING LOCKDOWN:
︎ We reimagined a much-loved Christmas carol using the unhelpful and confusing responses people give when asked the question, “What do you want for Christmas?”
︎ The campaign came to life across all facets of the major Australian retailer’s communications including advertising, visual merchandising, stores and digital platforms.
︎ Half-year results: net profit $32.3 million; 55% increase.
︎CAMPAIGN BRIEF ︎AD NEWS ︎MUMBRELLA ︎B&T ︎THE STABLE
︎Directed by Fiona McGee.
︎Produced by GoodOil.
︎Created in partnership with Ellie Dunn.