Because true love means talking about anything.
HOW WE BROKE THE TABOO ABOUT POO:
︎Bowel cancer is the deadliest cancer for people aged 25–44.
︎If caught early, 99% of cases can be treated successfully. Knowing early symptoms is key.
︎Bowel Cancer Australia partnered with luxury chocolatier, Ryan L Foote to create a box of Valentines Day chocolates, each representing a symptom.
︎Each piece was 3D printed with appearance, flavour, texture, and eating experience all designed to each symptom.
︎Given to influencers and couples to gift to their loved ones on Valentines, starting an important conversation.
SELECT PRESS:
︎CAMPAIGN BRIEF ︎ AD NEWS ︎LITTLE BLACK BOOK
CREDITS:
︎Phoebe Sloane, senior copywriter. Ryan L Foote, chocolatier. Ant Yee, designer.
︎Photography, design, and website by Huei Yin Wong.