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Because true love means talking about anything.



HOW WE BROKE THE TABOO ABOUT POO:
︎Bowel cancer is the deadliest cancer for people aged 25–44.
︎If caught early, 99% of cases can be treated successfully. Knowing early symptoms is key.
︎Bowel Cancer Australia partnered with luxury chocolatier, Ryan L Foote to create a box of Valentines Day chocolates, each representing a symptom.
︎Each piece was 3D printed with appearance, flavour, texture, and eating experience all designed to each symptom.
︎Given to influencers and couples to gift to their loved ones on Valentines, starting an important conversation.



SELECT PRESS:
︎CAMPAIGN BRIEF  ︎ AD NEWS  ︎LITTLE BLACK BOOK

CREDITS:
︎Phoebe Sloane, senior copywriter. Ryan L Foote, chocolatier. Ant Yee, designer.
︎Photography, design, and website by Huei Yin Wong.