The world’s biggest Easter egg hunt.
HOW WE BROUGHT YOUNG PEOPLE BACK TO EASTER:
︎Young adults are missing the best part of Easter.
︎We created a live egg hunt that anyone could join from anywhere, where digital eggs become real eggs in real-time.
︎First of it’s kind Facebook 360º post.
︎More than 220 000 participants with 7.2 million reached in one hour.
︎Cadbury’s highest social engagement of all time.
︎The Live Egg Hunt ran for three years and became an event hunter worldwide looked forward to.
︎Young adults took part in Easter, all without leaving their phones.
︎CAMPAIGN BRIEF ︎ADSTARS: 2X DESIGN ︎CICLOPE: DIGITAL CRAFT
︎Produced with Alt.VFX
︎Created in partnership with Jack Railton-Woodcock.