Adding the glass and a half back into Easter.
HOW WE REPOSITIONED A GLOBAL BRAND FOR THEIR BIGGEST SEASON:
︎Globally, Cadbury moves away from magic and return to their generous ‘Glass and a half’ tagline, rooted in realism.
︎We created the first Easter film in over 9 years, over the incumbent global agency.
︎’The Twins’ runs in several global markets, from Canada to the UK.
︎Easter is now a time for connecting and giving, and not just individualistic competition.
︎AD AGE ︎ACS CINEMATOGRAPHY AWARDS: GOLD ︎BEST ADS ON TV: BEST FILM
︎Directed by Mitch Kennedy.
︎Produced by The Producers.
︎Created in partnership with Jack Railton-Woodcock.