Imagine if a colour could change the world.



HOW AN INSTA POST TOOK OVER THE WORLD:
︎Pantone declares ‘Living Coral’ as their 2019 Colour of the Year.
︎I release an Instagram post calling out their tone deaf actions and lack of corporate responsibility.
︎The story spreads through over 30 countries worldwide, in publications like Vogue and Dezeen.
︎Kendrick Lamar’s creative director [Brocky Korsan] shares it and calls it 🔥
︎Bleached Coral permeates culture— from fashion, design, art, architecture, beauty, and beyond.
︎It even becomes a wedding trend.
︎Bleached Coral is exhibited in  ‘State of Extremes’ curated by Design Basel’s Aric Chen, where it is now on permanent collection.
︎Bleached Coral is nominated for the Beazleys Designs of the Year 2020 by the Design Museum of London, where it is currently on show.
︎Pantone is yet to respond.

SELECT PRESS:
︎DEZEEN ︎HYPEBEAST KOREA ︎DIGITAL ARTS  ︎CREATIVE REVIEW ︎DESIGN MUSEUM

EXHIBITIONS:
︎’State of Extremes’ curated by Aric Chen; Design Museum of Holon; 2019 [permanent collection].
︎‘Beazleys Designs of the Year’ curated by Emily King; Design Museum of London; 2020.

CREDITS:
︎Bleached Coral created, designed, and produced by Huei Yin Wong.
︎#1–3: images by Huei Yin Wong; #4: Courtest of the Design Museum of Holon. Photo: Dor Kedmi.
︎The Bleached Coral Collection produced and written by Jack Railton-Woodcock.