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	<title>HEY HUEI</title>
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	<description>HEY HUEI</description>
	<pubDate>Thu, 27 Nov 2025 03:55:14 +0000</pubDate>
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		<title>Paid Attention Front</title>
				
		<link>https://heyhuei.com/Paid-Attention-Front</link>

		<pubDate>Thu, 27 Nov 2025 03:55:14 +0000</pubDate>

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		<description>&#38;nbsp;









PAID ATTENTION

HOW LONG HAVE YOU BEEN PAYING ATTENTION, WITHOUT ATTENTION PAYING YOU? ︎︎︎&#38;nbsp;

︎ City of Melbourne Test Sites 2025; Bourke Street Mall︎ COMING SOON








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		<title>Bleached Coral Front</title>
				
		<link>https://heyhuei.com/Bleached-Coral-Front</link>

		<pubDate>Wed, 02 Dec 2020 05:11:52 +0000</pubDate>

		<dc:creator>HEY HUEI</dc:creator>

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BLEACHED CORAL

IMAGINE IF A COLOUR COULD CHANGE THE WORLD ︎︎︎&#38;nbsp;

︎ NOMINEE &#38;amp; PERMANENT COLLECTION: Design of the Year 2020, Design Museum of London.︎ EXHIBITED &#38;amp; PERMANENT COLLECTION: Design Museum of Holon, Tel Aviv.
︎ Featured in over 30 countries and approved by Kendrick Lamar’s Creative Director.








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		<title>Myer One Relaunch</title>
				
		<link>https://heyhuei.com/Myer-One-Relaunch</link>

		<pubDate>Mon, 10 Nov 2025 23:19:26 +0000</pubDate>

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MYER ONE

RELAUNCHING AN EXCLUSIVE LOYALTY PROGRAM FOR EVERYONE ︎︎︎&#38;nbsp;

︎ COMING SOON








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		<title>Yates NGL Front</title>
				
		<link>https://heyhuei.com/Yates-NGL-Front</link>

		<pubDate>Fri, 10 Oct 2025 13:11:57 +0000</pubDate>

		<dc:creator>HEY HUEI</dc:creator>

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NATIONAL GARDENING LEAGUE

AUSTRALIA’S LATEST LOW-OCTANE SPORT ︎︎︎&#38;nbsp;

︎ COMING SOON








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	<item>
		<title>Irregular Chocolates Front</title>
				
		<link>https://heyhuei.com/Irregular-Chocolates-Front</link>

		<pubDate>Tue, 19 Mar 2024 23:14:22 +0000</pubDate>

		<dc:creator>HEY HUEI</dc:creator>

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IRREGULAR CHOCOLATES

TRUE LOVE MEANS TALKING ABOUT ANYTHING ︎︎︎&#38;nbsp;

︎ MUMBRELLA PRO BONO FINALIST 2024
︎AWARD Awards Charity Disease Awareness












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		<title>NGV Rigg Front</title>
				
		<link>https://heyhuei.com/NGV-Rigg-Front</link>

		<pubDate>Fri, 16 Dec 2022 08:26:49 +0000</pubDate>

		<dc:creator>HEY HUEI</dc:creator>

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*CREATIVITY WAS HERE

GIVING CREATIVITY THE ATTRIBUTION IT DESERVES ︎︎︎&#38;nbsp;
︎ EXHIBITED: National Gallery of Victoria, Melbourne; ‘Rigg Design Prize 2022’.








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		<title>Save Freddo Front</title>
				
		<link>https://heyhuei.com/Save-Freddo-Front</link>

		<pubDate>Sun, 06 Dec 2020 06:51:46 +0000</pubDate>

		<dc:creator>HEY HUEI</dc:creator>

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SAVING FREDDO

AUSTRALIA’S FAVOURITE FROG NEEDS YOUR HELP ︎︎︎&#38;nbsp;
︎ Freddo disappeares from pack, reappearing in AR as the 9 most endangered frogs.
︎$2 million raised for frog conservation across Australia and NZ and global strategy revised.︎ 7x FINALIST, 2x BRONZE, 2x MERIT: One Show; Augmented Reality, Sustainable Development Goals, Digital Craft, Innovation, Interactive &#38;amp; Online, Mobile, Public Service &#38;amp; CSR.︎ 2x SILVER: Clio Awards.








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		<title>Romeo and Juliet Front</title>
				
		<link>https://heyhuei.com/Romeo-and-Juliet-Front</link>

		<pubDate>Thu, 03 Dec 2020 03:52:12 +0000</pubDate>

		<dc:creator>HEY HUEI</dc:creator>

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ROMEO AND JULIET

AN ABSURDIST ADAPTATION BEFITTING OF 2020 ︎︎︎&#38;nbsp;
︎ AWARDED: Melbourne Fringe Festival Cash for Creatives Grant.︎ THE AGE: Described it as ‘The Most 2020 Play’.︎ Created solo during Melbourne’s 112 day, stage 4 lockdown, raising money for asylum seekers.







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		<title>Myer Unriddle Christmas Front</title>
				
		<link>https://heyhuei.com/Myer-Unriddle-Christmas-Front</link>

		<pubDate>Mon, 16 May 2022 11:36:31 +0000</pubDate>

		<dc:creator>HEY HUEI</dc:creator>

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MYER UNRIDDLE CHRISTMAS

TURNING VAGUE WISHES INTO WONDERFUL GIFTS ︎︎︎&#38;nbsp;
︎ A campaign created entirely remote during one of the world’s longest and strictest lockdowns (262 days)︎ Half-year results: net profit of $32.3 million (55% increase)








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		<title>Distant Kisses Front</title>
				
		<link>https://heyhuei.com/Distant-Kisses-Front</link>

		<pubDate>Mon, 16 May 2022 13:11:41 +0000</pubDate>

		<dc:creator>HEY HUEI</dc:creator>

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DISTANT KISSES

WHEN WILL YOUR NEXT KISS FROM A STRANGER BE?︎︎︎&#38;nbsp;

︎ AWARDED: City of Melbourne Annual Arts Grant
︎ EXHIBITED: 3–25th August 2022; City Library Gallery. Opening night crowds second to Neil Gaiman.
︎THE AGE: Arts front page. ABC Radio feature.&#38;nbsp;








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